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COVID-19 Updates: Taking steps to return to normal.
Get a licence to operate a direct selling business in Alberta.
Direct selling is the business of soliciting, negotiating or concluding sales contracts in person at any place other than the seller’s place of business. These contracts are for goods or services that will be purchased by an individual for primarily personal, family or household use.
If your business does not require this licence, you do not need to proceed further.
You will need to provide:
To get started, follow the instructions below to save and open the application form.
PDF form issues
Fillable PDF forms do not open properly on some mobile devices and web browsers. To fill in and save the form:
Application for a Direct Selling Business Licence (PDF, 2.6 MB)
Licence holders must notify Service Alberta in writing within 15 days of a change in:
Licence holders must notify Service Alberta in writing within 15 days of ceasing to carry on the activities for which the licence was issued.
It is your responsibility to ensure your licence is in force as long as you continue to do business. Once your licence is issued, note the expiry date and ensure your licence is renewed prior to this date.
Licensees must be able to provide confirmation of licensing on request. This can be done by providing a copy of the licence or by providing other confirmation that the business is properly licensed. This can include providing a link to the Find a Licensed Business search tool.
All records, files, books, papers and other related documents must be maintained for 3 years after the date of creation. These records may be subject to inspection by an inspector appointed under the Consumer Protection Act.
The business must provide an identification card for persons selling on its behalf. The identification card must have:
The individual must produce their identification card when asked to by a consumer or potential consumer, a peace officer or an inspector or director appointed under the Consumer Protection Act.
Note: applicant, directors, officers and partners are required to read the Consumer Protection Act and its regulations associated with this licence and understand that certain sections are of significance, including but not limited to the specific sections noted below.
Direct Selling Business Licensing Regulation
Direct Sales Cancellation and Exemption Regulation
Contract Requirements checklist (PDF, 289 KB)
Designation of Trades and Businesses Regulation
General Licensing and Security Regulation
Prohibited practices include, but are not limited to:
Copies of legislation can be obtained from the Alberta Queen’s Printer.
Connect with the Consumer Contact Centre:
Hours: 8:15 am to 4:30 pm (open Monday to Friday, closed statutory holidays)
Phone: 780-427-4088
Toll free: 1-877-427-4088 (in Alberta)
Email: [email protected]
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