User-centered content

Evidence based user research methods for designing and writing content on


People come to to complete tasks and find information that only government provides. Designing and writing accessible content helps people find, retain and trust the information they are reading. The user-centered approach also benefits government employees who develop and maintain government services by taking complex information and making it easier to interact with and complete tasks quicker.

The benefits of user-centered content can be found with a deeper understanding of how web analytics, plain language writing and user research methods work together.


How plain language helps our users and how we implement plain language writing on
Understanding what data and metrics are saying about the content and how to optimize content for search engines.
Research methods and tools to learn who visits and how they interact with the site.