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Parental Guidance(Parental Guidance) Mature Subject Matter

Synopsis

Awards compilation. The Cannes Lion award winning commercials and public service announcements from the 2017 competition.

Content elements

  • Infrequent use of scatological slang, cursing, and profanity
  • Infrequent portrayals of gun, weapons, and hand-to-hand violence, some in a sports context, some in a PSA context - little blood, no detail
  • Infrequent portrayals of sexually suggestive scenes - no nudity or detail
  • Infrequent portrayals of tobacco and alcohol use in a recreational context

Thematic elements

  • Excellence in marketing and communication
  • Comparing advertising approaches in different countries
  • Art and commerce

Classification rationale

Rated PG for mature subject matter, sexually suggestive scenes, substance abuse, and violence

Classification date

June 13, 2018

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