Alberta Motor Vehicle Industry Council role

AMVIC changes to protect consumers, improve business practices and create a fair marketplace come into effect fall 2018.


The Alberta Motor Vehicle Industry Council (AMVIC) works to ensure that Alberta has a trusted automotive marketplace.

AMVIC is transitioning to a public agency, meaning that the majority of board members will represent the public.

This change will also improve governance and reporting requirements to ensure duties are carried out in the public interest. The transition will be complete in fall of 2018.

Roles and responsibilities

AMVIC protects consumers when they are buying, repairing or co-signing a vehicle and works to ensure businesses do not have to unfairly compete against those who don't play by the rules.

As Alberta’s automotive industry regulator, AMVIC is responsible for:

  • providing consumer protection in the motor vehicle industry
  • licensing businesses and salespeople
  • ensuring there's a fair marketplace for consumers and businesses
  • investigating violations of consumer protection laws

Board of Directors

AMVIC directors will be appointed by the Minister of Service Alberta and Red Tape Reduction and industry associations.

  • 7 directors from the public appointed by the Minister of Service Alberta and Red Tape Reduction, one of which will be designated as chair by the minister
  • 5 directors representing each of the industry associations, including:
    • Motor Dealers’ Association of Alberta
    • Recreation Vehicle Dealers Association of Alberta
    • Canadian Independent Automotive Association (Alberta Chapter)
    • Auctioneers' Association of Alberta
    • Alberta Automotive Recyclers and Dismantlers Association
  • One industry-at-large director appointed by the industry members


If you have any questions, concerns or complaints regarding Alberta's automotive industry, contact:

AMVIC Consumer Services

Phone: 780-466-1140 ext. 2002
Toll free: 1-877-979-8100 ext. 2002
Email: [email protected]