"All through my life I have believed in helping out people in need and giving back to the community. I love to quote Maya Angelou: ‘You shouldn’t go through life with a catcher’s mitt on both hands; you need to be able to throw something back."
Joan Donald is a Red Deer community leader, volunteer and mentor. She has enriched the social and economic health of her community by bringing governance and leadership to the boardrooms of organizations that range from business, health and education, to social justice, sport and culture.
Joan May Schultz was born on May 29, 1935, in Wetaskiwin, Alberta, and grew up on a farm near Millet as one of 11 children. Living on a farm meant there was always work to do, whether it was hauling water and wood into the house or bringing lunch to the men working in the field. “We came home from school and went right to work on our chores. We learned about being good neighbours. At harvest time, if our family finished first, we were there to help our neighbours,” she says.
Joan attended a one-room country school until Grade 9, when she moved with her parents and younger sister to Edmonton. While attending Garneau High School, she met Jack Donald (AOE 2015), her future husband. The couple married in 1955. After graduation, Joan worked at the Royal Bank of Canada, taking business classes in the evening. She worked hard at the bank, but soon realized she could work just as hard for herself. Partners in life, she and Jack decided to become partners in business, venturing into the service station business in 1957 in Edmonton.
In 1964, Joan and Jack moved to Red Deer to raise their children Kathy and John, reasoning that the smaller city would provide more opportunities for their young family. They marked their move by co-founding a new business, Parkland Oil Products Ltd. They expanded the business from a fledgling single gas station in Red Deer to 38 service station outlets across central Alberta before selling Parkland Oil in 1971.
Five years later, Joan and Jack again ventured into business together, buying a public company, Parkland Industries Ltd., the corporation behind the well-known Fas Gas service stations. “We have been a great team over the years. He's the business mind and I'm the people person. We complement each other,” she says.
Joan served as Parkland’s Assistant Corporate Secretary from 1977 until her retirement in 2001, working in public and investor relations, annual meetings, all board planning, and serving on the board of directors for 28 years. By the time she retired, the company, now called Parkland Fuel Corp., had its own refinery and 454 retail service stations in Western and Northern Canada. She continues to serve as Vice- President of Parkland Properties Ltd., their personal investment and real estate company in Red Deer. Joan also served a four-year term on the Board of Directors of the Alberta Energy Company Ltd. (now EnCanada Corp./Ovintiv Inc.).
Many of Joan’s greatest contributions have been outside the corporate world. She began volunteering as soon as the family moved to Red Deer and has continued to do so for more than 50 years. She has repeatedly galvanized the community and volunteer teams, leading a multitude of community fundraising campaigns, while encouraging others to join her in giving their time and financial support.
In the early 1970s, she began organizing horse shows for Westerner Park, a role she enjoyed for the next two decades. Her interest in horses led to more volunteer work with the Quarter Horse Association of Alberta and the Waskasoo Handicapped Riding Association. Joan went on to serve four years on the board of directors – which governs Westerner Park, Red Deer’s events centre – and eight years on the executive team, including two as president. She has worked tirelessly with the board to introduce sound governance processes and, also as a shareholder for over 40 years, she has participated in or chaired many of the organization’s major committees. In 2007, Joan and Jack donated a substantial gift to assist in building a new Westerner administration building.
Joan was instrumental in starting the Festival of Trees in Red Deer in 1994. Under her guidance, the festival grew from a relatively small fundraiser to become the premiere community charitable event in the city, raising funds for the Red Deer Regional Hospital Foundation. Each year, she and the volunteers focused on growing the festival by adding new events and activities. Joan’s continued involvement, at leadership levels and now as a major donor, together with her unfailing enthusiasm, have been key reasons for the Festival of Trees’ success.
As long-time volunteers, Joan and Jack are both proud to support Red Deer College, now Red Deer Polytechnic. Joan has served on the Board of Governors and as honorary chair of the highly successful capital campaigns. Joan and Jack have also been major personal donors to Red Deer Polytechnic for many years, as have their companies.
In 2007, they generously supported the college’s expansion plan, a gesture that resulted in the college’s business faculty being named the Donald School of Business. This honoured more than their philanthropy and support of lifelong learning. It gives tribute to the entrepreneurialism and keen business sense it took to grow a single gas station into what has become Canada’s largest independent fuel marketer and distributor.
Another of their more sizable gifts to the college was for the Donald Health & Wellness Centre, which is dedicated to teaching and learning in the fields of health and wellness. They also contributed a significant gift for the new Library Information Common. Combined with previous leadership investments, they are the college’s largest philanthropic donors.
“We have continued to invest in Red Deer Polytechnic, because we believe in empowering local learners to give them the opportunities they need to be successful in their careers and lives. Our communities are strengthened tremendously with the high-quality individuals who are bettering themselves in their time on campus, and beyond,” says Joan.
She has volunteered on many other non-profit boards and fundraising campaigns, including her tireless work on the Board of Directors of STARS (Shock Trauma Air Rescue Service) and on two STARS capital campaigns, the second to acquire two new higher-capacity helicopters.
Over the years, Joan and Jack have donated substantial gifts and time to a number of non-profit community groups, including Central Alberta Child Advocacy Centre, Red Deer Hospice Society, United Way Central Alberta, and JA (Junior Achievement) Southern Alberta. She consistently “puts her money where her mouth is,” supporting the same organizations she has asked others to support.
While many people may write a cheque for a good cause, Joan realizes that fewer will become campaign leaders. That’s where she feels her legacy is. She has an enduring track record of starting organizations on the right foot with strong principles, plans and practices, then staying on to cultivate future leaders. She has mentored many community members, guiding fellow volunteers on how to best put together a fundraising team, how to lay out their goals and plans very clearly, and share what is expected of their team members to reach those goals.
Joan also invested in young people to cultivate future leaders for Alberta and Canada, developing a unique program with the Red Deer School Board. At Lindsay Thurber High School, she supported the Minerva Club for girls in Grade 9, where they examined careers in math, sciences and non-traditional areas.
Joan has received numerous awards over the years, including Queen Elizabeth II’s Golden Jubilee Medal in 2002, Red Deer Citizen of the Year in 2004, Queen Elizabeth II’s Diamond Jubilee Medal in 2012, and the Senate Canada 150 Medal in 2017. She and Jack have received the G.H. Dawe Memorial Award for philanthropic contributions to Red Deer Polytechnic for dedicated service to education in 2000, and the Philanthropic Family–Generosity of Spirit Award from the Calgary Chapter of the Association of Fundraising Professionals in 2005. In 2008, the Red Deer and District Community Foundation presented Joan with a Women of Excellence Lifetime Achievement Award and in 2015, she received the Festival of Trees Friends Award for her lifetime of significant contributions. In 2011, Joan was made a Member of the Order of Canada for her lifetime of distinguished community service.
Joan continues to actively volunteer and will continue to, as long as she sees a need. She and Jack have five married grandchildren and nine great grandchildren, with whom they spend as much time as they can when they’re not wintering at their home in San Diego, California.