Alberta Agriculture and Forestry (AF) is looking to lead a trade mission to SIAL Canada. It is the nation’s only food show dedicated to the retail and food service trade and is one of North America’s most important agri-food sector tradeshows. SIAL Canada is now the only event of its scale in Canada, with more than 1,000 national and international exhibitors from 50 countries hosting over 18,500 buyers from Canada, the United States and 60 other countries.

SIAL Canada provides an excellent opportunity for Alberta companies to continue their exposure amongst North American and international buyers. Companies will also be able to participate in events and conferences to discover the latest trends and issues in the sector.

This four-day program may include:

  • Business-to-business matchmaking session for participating companies.
  • Exhibition at SIAL Canada in a shared booth space within the Western Canadian Pavilion.

Eligibility

To be eligible to participate in this mission you must be an Alberta company that is export-ready and determined to enter new export markets or channels.

Eligible Expenses

Companies may be eligible for a grant to help offset travel costs through The Canadian Agricultural Partnership program under Products to Market – Stream B.

There is a $410 exhibitor fee per company.

The decision to proceed with this initiative is dependent on the level of interest received from companies.

Contact

If interested, contact Evan Buie, international initiatives officer with AF:

Hours: 8:15 am to 4:30 pm (open Monday to Friday, closed statutory holidays)
Phone: 780-422-7839
Toll free: 310-0000 before the phone number (in Alberta)
Email: evan.buie@gov.ab.ca