Government Identity Program

The Government of Alberta’s brand standards and visual identity system.

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The Government of Alberta (GoA) visual identity system gives all government communications, facilities, programs and services a unified and recognizable brand. Our logo – the Alberta Signature – is a foundational element. The visual identity system also defines the GoA approach to colours, typography and the other design elements.


  • Cover page of the Visual Identity Manual
    Visual Identity Manual

    The manual helps us maintain brand consistency by providing standards and specifications for the use of the Alberta Government’s visual identity in a variety of situations. The rules outlined in the manual must be followed for all government communications, including stationery, forms, social media, websites, publications and signage.

    Download the Visual Identity Manual

  • Cover image of the Communications Look Book
    Communications Look Book

    A companion guide to the Visual Identity Manual featuring examples of our most frequently used communications materials.

    Download the Communications Look BookUpdated March 2021

Other reference documents

The Government Identity Program maintains short guides for GoA staff on a variety of topics including standards for email signatures, brand colour values and capital project signage.


Emblems of Alberta

The emblems of Alberta reflect our province's history, its natural landscapes and its diverse people. To find out about the Alberta Coat of Arms and other provincial emblems, and download emblem images for use, visit Emblems of Alberta.


Connect with the Government Identity Program:

Hours: 8:15 am to 4:30 pm (open Monday to Friday, closed statutory holidays)
Email: [email protected]