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COVID-19 Updates: Taking steps to return to normal.
Visitor profiles measure the size and status of Alberta’s tourism industry.
Tourism in Alberta 2019 statistics were updated on March 10, 2022. Some key tourism figures showed an increase in value. This change is a result of improvements to regional data in the National Travel Survey, which now includes expenditures at the origin of the trip as well as those for air commercial transportation in Canada.
In 2019, Alberta saw a total of:
Market of origin | Tourism Expenditures | Person-visits |
---|---|---|
Canada | $7.8 billion | 32.2 million |
United States | $991 million | 1.2 million |
United Kingdom | $200 million | 187,000 |
China | $188 million | 118,000 |
Japan | $56 million | 42,000 |
Australia | $141 million | 106,000 |
Germany | $114 million | 118,000 |
South Korea* | $59 million | 52,000 |
The Netherlands | $45 million | 43,000 |
Mexico* | $22 million | 34,000 |
In 2019, tourism spending by visitors contributed to the provincial economy with:
Source: Alberta Jobs, Economy and Innovation (Statistics Canada Visitor Spending Model for Alberta – 2019 numbers)
The Government of Alberta collaborated with Statistics Canada to develop a new tourism visitor spending economic impact model for Alberta, which generates data based on visitors’ tourism spending in the province. The key indicators and assumptions from the new model differ from previous models.
Unlike previous years, the expenditures in the 2019 National Travel Survey included expenditures at the origin of the trip and those for air commercial transportation in Canada.
GDP, jobs and tax revenue data for tourism in Alberta from 2017 onwards cannot be directly compared to figures reported for 2015 and prior.
Visitor profiles provide information on visitor origin, purpose of trip, accommodation, length of stay, seasonality and spending in Alberta and tourism regions.
There are 2 visitor profiles for Alberta. One is a high level summary for all the visitors to Alberta and the other one is a detailed visitor profile for domestic visitors to Alberta.
You can find archived visitor profiles at Open Government.
The raw data for total Alberta tourism, domestic tourism, and tourism by region is also available in Excel format.
See statistics on overnight person-visits and expenditures from specific countries between 2002 and 2019 while in Alberta.
Economic impact studies provide a snapshot of an entire existing economy at a specific point in time.
It follows spending associated with tourism activity to identify changes on employment, income and government tax revenue at regional and provincial levels.
You can find archived economic impact studies at Open Government.
Connect with the Data and Analytics Unit:
Email: [email protected]
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