Minister Boitchenko and representatives from Travel Alberta will lead a strategic tourism mission from Nov. 8 to 14 to promote Alberta as a premier year-round destination. He will meet with airlines, tour operators and other key partners to create opportunities to increase visitation and visitor spending to the province.

The mission will build on Alberta’s tourism strategy, focusing on strengthening relationships with key international partners, supporting increased air access and promoting Alberta’s landscapes and experiences to travellers in France and Germany.

“France and Germany are important tourism markets for Alberta. By strengthening our relationships with airlines, tour operators and industry partners, we can welcome more visitors, grow Alberta’s visitor economy, support Alberta businesses and jobs, and share Alberta’s story with the world.”

Andrew Boitchenko, Minister of Tourism and Sport

While in France, Minister Boitchenko will represent Alberta at a meeting with Canada’s Ambassador to France and at a Remembrance Day ceremony at the Canadian National Vimy Memorial.

Mission expenses will be posted on the Alberta government’s travel and expense disclosure page.

Quick facts

  • In 2025, tourism expenditures from France increased 12 per cent to $49 million, while total visits reached 54,000.
  • In 2025, tourism expenditure from Germany increased 12 per cent to $141 million, while total visits reached 94,000.
  • Alberta will welcome a new direct flight between Frankfurt and Edmonton, starting in 2027
  • Alberta currently has direct air service with France and Germany, including
    • about seven weekly WestJet flights between Paris, France and Calgary
    • about five weekly flights between Frankfurt, Germany and Calgary

Itinerary for Minister Boitchenko*

Nov. 5
  • Minister Boitchenko travels to Paris, France.

Nov. 6-7
  • Personal time at own expense.

Nov. 8
  • Meeting with Travel Alberta.

Nov. 9
  • Meeting with leading international gastronomy and hotel guide.
  • Meeting with leading sport media.
  • Meeting with French travel agency.
  • Meeting with key travel partners.

Nov. 10
  • Meeting with Canadian Ambassador to France.
  • Meeting with travel operators and agencies.
  • Meeting with international media.

Nov. 11
  • Participate in Remembrance Day ceremony at Vimy Ridge.
  • Travel to Hamburg, Germany.

Nov. 12
  • Meeting with German travel operators.
  • Meeting with Food, Travel and Lifestyle media.
  • Attend cinema showcase event for “Destination Canada’s Alberta.”

Nov. 13
  • Travel to Frankfurt.
  • Meeting with Lufthansa/Discover Airlines.
  • Meeting with DERTOUR.
  • Meeting with Air Canada.

Nov. 14
  • Return travel to Alberta.

*Subject to change.

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