From the dramatic mountain vistas seen on Can this Love Be Translated? to the rolling foothills featured in My Life with the Walter Boys, Alberta's natural beauty is being discovered by millions of viewers worldwide. On the streaming platform’s website, Canadian filming locations are recognized, placing a spotlight on the province's growing portfolio of globally recognized productions.

“Every film and series filmed in our province is an invitation to international viewers to explore all that our province has to offer. Showcasing the province on the screen helps drive tourism spending, support local businesses, and create jobs across Alberta, while inspiring more visitors to experience the province’s magic for themselves.”

Andrew Boitchenko, Minister of Tourism and Sport

New research from Netflix highlights ties between screen content and tourism interest, with viewers exposed to Canadian content on the platform twice as likely to say Canada is their number one travel destination. This content-driven tourism phenomenon puts Alberta on the map, representing a significant opportunity for Alberta. To support this growing tourism trend, Travel Alberta highlights multi-day itineraries and details on filming locations in the province where key productions have been shot for visitors to see firsthand. Details can be found on the Travel Alberta website.

“By promoting Alberta’s advantages to production companies, we are putting a spotlight on our amazing landscapes while driving tourism, attracting investment and creating good-paying jobs. We are proud to continue strengthening our dynamic film and television sector to develop local talent, strengthen businesses and create opportunities for Albertans across the province.”

Tanya Fir, Minister of Arts, Culture and Status of Women

Major film and television productions generate immediate economic benefits through local spending during filming, while also sparking long-term tourism interest. The province is well-positioned to build on this trend as part of its ambitious goal to reach $25 billion in annual visitor spending by 2035. In 2023 alone, Alberta’s cultural film and television sector contributed $1.25 billion to the economy and supported more than 9,000 jobs, with productions increasingly choosing communities of all sizes across Alberta – spreading these benefits throughout the province

“Alberta offers a fantastic combination of world-class crews and stunning backdrops, with everything from urban settings to epic mountains and open prairie. Audiences from around the world have loved the shows we film there and we look forward to continuing to work with the province.”                  

Danielle Woodrow, director, Content, Canada, Netflix

With more than 60 per cent of all Alberta-made projects filmed or planning to film in small cities, towns, and rural locations across the province, screen production is revitalizing communities throughout Alberta, with every dollar of government support generating four dollars of investment back into the province.

Quick facts

  • Every dollar of government support towards film and television production generates four dollars of investment back into the province.
  • Rural productions invest in local businesses, creating thousands of jobs and spending nearly $600 million in communities across the province since 2020. 
  • Since 2020, the provincial government has supported 380 productions that spent over $1.6 billion across a range of industries – generating roughly $933 million in provincial GDP and supporting over 15,000 Alberta jobs. 
  • Productions support the province’s visitor economy, creating thousands of jobs and spending more than $500 million in rural communities across the province.

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