Alberta’s exhilarating story of endless adventures, deep Indigenous culture and dynamic landscapes has been recognized on the world stage with four awards at the Japan World’s Tourism Film Festival. Among the 1,036 entries submitted, two Travel Alberta films, respectively titled To Be Albertan and Sky Painter, have been brought to the forefront of the prestigious film festival in the international category.

The medium of film allows Alberta to make an immediate emotional connection with viewers around the world by sharing culture, including Indigenous heritage, and its renowned experiences like downhill skiing in the picturesque Rocky Mountains. This emotional connection compelled Alberta to win the Grand Prix and two additional awards in the international competition for the Sky Painter and one gold award for To Be Albertan.

“It is such an honour to have not only one, but two outstanding Alberta productions recognized at this renowned international tourism film festival. Masterpieces like these show that our province is a great place to visit and explore. I’m proud of Travel Alberta’s hard work and creativity in showcasing Canada’s Alberta to the rest of the world.”

Joseph Schow, Minister of Tourism and Sport 

 Video is among the most compelling marketing tools in tourism, allowing destinations to present unique places, experiences and stories. Tourism film festivals and awards serve as opportunities for filmmakers, film producers and agencies to submit corporate films, showcasing their talent and artistry in ways that inspire, captivate and ultimately drive travel decisions.

“Japan is one of Alberta’s key international tourism markets. We are thrilled to see that Sky Painter and To Be Albertan are resonating with Japanese travellers, connecting us and inspiring travel from Japan’s Mount Fuji all the way to Alberta’s Rocky Mountains.”

Tannis Gaffney, chief marketing officer, Travel Alberta

The judges of the Japan World’s Tourism Film Festival are accomplished professionals from all over the world and specialists in the areas of tourism, marketing, advertising, journalism, cinema and audiovisual. The work submitted and accepted in the competition is evaluated following criteria such as impact, concept, creativity, storytelling, objectivity, originality, technical production and visual performance.

Quick facts

  • Japan World’s Tourism Film Festival is one of the nine global festivals included in the International Committee of Tourism Film Festivals.
  • The video To Be Albertan was also awarded silver in the Cannes Corporate Media & TV Awards for the Tourism Films – Regions category in October, 2023.

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