Alberta’s economy continues to grow and diversify, creating rewarding jobs across industries and the province, including in high-demand sectors like skilled trades, health care, food service and hospitality, accounting, engineering and technology. Alberta workers continue to have the highest earnings across all provinces. As more jobs are created, businesses need more skilled workers.

“As Alberta continues to create jobs, attract investment and diversify its economy, we are once again putting out a call for skilled workers to join our great province and appreciate the quality of life that Alberta has to offer. It is the Renewed Alberta Advantage, and I encourage more people to experience it for themselves.”

Brian Jean, Minister of Jobs, Economy and Northern Development

In summer 2022, Alberta’s government launched the Alberta is Calling campaign to help address labour shortages across industries throughout the province. The first campaign targeted Canadians living in Toronto and Vancouver, while this second campaign turns its attention to Canadians living in the Maritimes and parts of Ontario, including London, Hamilton, Windsor and Sudbury.

“Since last summer, nearly 70,000 individuals have moved here, the largest inflow of people we have seen in two decades. Between opportunity and quality of life, Alberta has a fantastic value proposition and the Alberta is Calling campaign has helped to share this message. We look forward to welcoming even more Canadians to Alberta soon.”

Adam Legge, president, Business Council of Alberta

The campaign highlights Alberta’s economic advantages, including the booming technology and innovation sector as well as offering the highest weekly earnings and lowest taxes in Canada. In addition, the campaign again promotes lifestyle attractions including Calgary, North America’s most liveable city, and access to world-famous mountains and parks for year-round hiking, skiing, biking, and more than 300 days of sunshine per year.

“Alberta’s vibrant and diverse restaurant sector is one of the province’s largest employers. However, coming out of the pandemic there are almost 18,000 vacancies in the restaurant sector for vital roles like managers, chefs and prep cooks. That is why Restaurants Canada is pleased to support the relaunched Alberta is Calling campaign.”

Mark von Schellwitz, vice-president, Western Canada, Restaurants Canada

“What a great time for people to pursue careers in the trades in Alberta. Women Building Futures supports women seeking new career opportunities to get quality pre-apprenticeship training for exciting careers in the inclusive workplaces WBF Employers of Choice create.”

Carol Moen, president and CEO, Women Building Futures Society

To learn more about the opportunities and advantages of living in Alberta, visit

Quick facts

  • The new phase of Alberta is Calling is launching in:
    • Atlantic Canada
      • St. John’s, N.L.; Charlottetown, P.E.I.; Moncton and Saint John, N.B.; and Halifax, N.S.
    • Ontario
      • Hamilton, London, Windsor, Sudbury, Sault Ste. Marie, North Bay, Chatham, Timmins and Cornwall
  • In 2022, Alberta saw the highest employment growth in the country.
  • Alberta workers continue to have the highest weekly earnings of any provinces, at $1,268 (Statistics Canada, December 2022).
  • Alberta families earned a median after-tax income of $104,000 in 2020, which is more than $7,000 higher than Ontario.
  • Alberta families generally pay lower personal taxes (for 2022, considering annual family incomes of $75,000, $150,000 and $300,000).
  • Alberta saw the highest net interprovincial migration in Canada, at 19,285 people, in the third quarter of 2022.
  • According to Alberta’s Short-Term Employment Forecast, high and moderately high-demand occupations include:
    • restaurant and food service managers
    • software engineers and designers
    • web designers and developers
    • transport truck drivers
    • registered nurses and registered psychiatric nurses
    • accounting technicians and bookkeepers
    • shippers and receivers