The new $50-million facility will support Alberta potato producers and create more than 100 jobs for the Airdrie area.

The food processor selected Alberta because of the province’s reputation as a consistent producer of high-quality potatoes. In addition to investment facilitation services, Super-Pufft received $250,000 in funding, cost-shared by the federal and provincial governments under the Canadian Agricultural Partnership, to support equipment for their new Airdrie facility.

“Alberta’s food processing sector is a major contributor to our economy. This investment towards Super-Pufft’s Airdrie facility will support local growers in the region while helping to increase global demand for the province’s high-quality potatoes. All Canadians benefit when food processors have the necessary equipment to increase their capacity for output.”

Marie-Claude Bibeau, federal Minister of Agriculture and Agri-Food

“This is a great example of how Alberta’s first-class reputation for high-quality agricultural products, combined with the right business environment, is attracting new world-class agri-food investment to the province. Super-Pufft’s Airdrie facility represents a significant boost for Alberta’s potato growers, and will create hundreds of new jobs for Albertans.”

Nate Horner, Minister of Agriculture, Forestry and Rural Economic Development

When both phases of the project are operational, the Airdrie facility will use about 78,000 tonnes of Alberta potatoes each year.

“I’m proud of the company we’ve created and the products we produce. We offer imaginative recipes made with the finest ingredients. We acquire technologies ahead of the marketplace and take measured risks to generate big ideas. We look to continue to grow and succeed with the continuous support from our dedicated employees and the community at large who assist us in making our customers’ bottom line our bottom line.”

Yousif Al-Ali, president and CEO, Super-Pufft Snacks Corporation

Alberta has a reputation for high-quality agricultural products and investments like this help build the province’s capacity to meet the growing global demand for food. Potato processing is a key emerging area for growth in Alberta’s food processing industry.

“We are thrilled that Super-Pufft has chosen Airdrie as its first location in Western Canada and are excited to welcome them to our city. This venture will increase growth of a target industry, drive our local economy and create vast employment opportunities. We sincerely thank Super-Pufft for this significant investment in our community.”

Peter Brown, mayor, City of Airdrie

Quick facts

  • The Canadian Agricultural Partnership is a five-year, $3-billion commitment by Canada's federal, provincial and territorial governments that supports Canada's agriculture, agri-food and agri-products sectors. This includes a $2-billion commitment that is cost-shared 60 per cent federally and 40 per cent provincially/territorially for programs that are designed and delivered by provinces and territories.
  • Programs and activities are focused on:
    • growing trade and expanding markets
    • innovative and sustainable growth of the sector
    • supporting diversity and a dynamic, evolving sector
  • In Alberta, the Partnership has committed a federal-provincial investment of up to $406 million over five years towards strategic programs and services that are aligned to national objectives and tailored to priorities in Alberta.