“The Canadian Cancer Society’s Daffodil Campaign takes place every spring. Just as with the arrival of spring, it is a time to celebrate renewed life and hope. Hope is especially important for those battling cancer and their loved ones, as they face some of the most difficult and challenging times of their lives.

“Nearly half of all Albertans are expected to be diagnosed with cancer at some point in their lifetime. My heart goes out to all Albertans who have been touched by this horrible disease.

Fortunately, there continue to be breakthroughs in the prevention, detection and treatment of many forms of cancers.

“Awareness and early detection remain our best weapons against this devastating disease. When caught early, more cancer treatment options are available, giving patients a greater chance for positive outcomes.

“I encourage every Albertan to talk with your doctor about any risk factors you may have and to be proactive with any changes in your health. Early conversations are crucial because four in 10 cancer cases are preventable.

“Please consider participating in the Canadian Cancer Society’s Daffodil Campaign to help hope bloom this April. The campaign helps fund support programs and services and advances cancer research to innovate better methods to prevent, detect and treat cancer.

“We’re continuing to make cancer detection, treatment and care among our highest provincial health-care priorities.

“I want to extend my thanks on behalf of Alberta’s government to Alberta’s cancer researchers, oncologists, nurses, staff, volunteers and caregivers who stand alongside their patients and who give us hope for longer, brighter days in every season of life.”