The plates, which bear the Yellow Ribbon and the Support our Troops slogan, will be available for pre-order early next year. The new plates will cost Albertans $150. This includes the regular registration fees as well as expenses for production and delivery. Revenue beyond these costs will go directly to the Support our Troops campaign to assist members of the Forces and their families in Alberta.
"Albertans admire the men and women of the Canadian Forces who put their lives on line, away from the comforts of family and home, as they stand up for the rights and freedoms of Canadians and people around the world. The Alberta government is honoured to offer a new licence plate as a way we can demonstrate our gratitude to them and give back to members and their families through the Support our Troops campaign."
“Our troops are proud of their service to Canada and appreciate the recognition from Albertans. I know they will be honoured when they see these licence plates on the vehicles of Albertans and the proceeds will help provide essential support to those who need it.”
The new licence plate complements Alberta’s veterans’ plates, which feature a poppy in honour of former and currently serving members of the Canadian Forces, as well as members of the Royal Canadian Mounted Police or other Canadian police departments who served under NATO or the United Nations. Nearly 21,000 veterans’ plates have been issued since the program began in February 2005, and in 2011, the Alberta government extended availability of the plates to motorcycles.
Under the Building Alberta Plan, our government is investing in families and communities, living within our means, and opening new markets for Alberta's resources to ensure we're able to fund the services Albertans told us matter most to them. We will continue to deliver the responsible change Albertans voted for.