Alberta’s government will lead a strategic tourism mission to strengthen Alberta’s presence in Mexico City from Oct. 5 to Oct. 9. Minister Boitchenko and representatives from Travel Alberta will meet with airline, travel trade and media partners to promote Alberta as a premier year-round destination.

Mexico is a key international tourism market for Alberta, driving significant economic growth. In 2025, Mexican visitors spent about $51 million in Alberta, fueled by a 38 per cent increase in air passenger volume as visitor number climbed from 6,000 travellers in 2024 to 8,000. To support this growth, the mission will focus on strengthening relationships with key international partners, promoting direct air access, Alberta’s unique experiences and encouraging future investment in tourism development.

"Mexico is a valued partner and an important growth market for Alberta's tourism industry. Through this mission, we are building stronger relationships, showcasing Alberta's world-class tourism experiences, creating new opportunities to welcome more Mexican visitors to our province, and strengthening our economy while supporting and sharing Alberta's story with the world."

Andrew Boitchenko, Minister of Tourism and Sport

Mission expenses will be posted on the travel and expense disclosure page.

Itinerary for Minister Boitchenko*

Sept. 28
  • Travel to Mexico

Sept. 28-Oct. 5
  • Personal time at own expense

Oct.5
  • Arrive in Mexico City, Mexico

Oct. 5
  • Dinner with AdNova Mexico Agency
  • Meetings with key tourism partners

Oct.6
  • Travel trade media interview
  • Meeting with Ambassador of Canada to Mexico
  • Meeting with the Alberta Office in Mexico City
  • Travel trade Destination Showcase

Oct. 7
  • Meeting with Mexico's Secretary of Tourism
  • Travel trade media interview
  • Meeting with key tourism partner

Oct. 8
  • Meeting with Aeroméxico
  • Meeting with key tourism partner
  • Alberta Winter Kick-Off event

Oct. 9
  • Return travel to Alberta

*Subject to change.

Quick facts

  • Mexican travellers spent $51 million in Alberta in 2025.
  • Air passenger volume from Mexico to Alberta increased 38 per cent in 2025
  • By 2030, Mexican visitation to Canada is forecast to be 40 per cent higher than 2025 levels, with visitor spending forecast to increase 60 per cent.

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