GDE Grocery Delivery E-Services Canada Inc., commonly known as HelloFresh, has received conditional approval for an Agri-Processing Investment Tax Credit (APITC) of up to $2.3 million for its $19.5-million investment in a new state-of-the-art agri-food processing facility in Calgary.

The company was also awarded a grant of up to $1.3 million through the Sustainable Canadian Agricultural Partnership (Sustainable CAP) Emerging Opportunities Program, which supports projects focused on innovation, company growth and sector impact.

“Alberta’s competitive advantages attract expansion that strengthens the entire value-added chain, from family farms and smaller producers to large-scale processors and major industry players. This means a more resilient food-processing industry and an even stronger reputation for Alberta as one of the best places to do business.”  

Tara Sawyer, Minister of Agriculture and Irrigation

Under its Factor Meals brand, GDE Grocery Delivery E-Services Canada Inc. produces and distributes chef-curated, ready-to-eat meals that can be tailored according to diet and lifestyle goals including ketogenic, calorie conscious or high protein.

All meat and produce in the meals will be sourced from Alberta-based agricultural suppliers, building on the value-added sector while encouraging domestic food production.

“The federal government is committed to supporting innovation and investment across Canada’s agri-food sector, so we can get more of our high-quality Canadian product on kitchen tables. By partnering with Alberta to encourage initiatives like this leading-edge processing facility, we’re helping to create quality jobs, drive economic growth, and increase the resiliency of our food supply.”

Heath MacDonald, federal Minister of Agriculture and Agri-Food

“Alberta was the clear choice for our western expansion. The province’s can-do attitude, strong agricultural and food-processing sector, skilled workforce and business-friendly environment made Calgary a natural home for our new kitchen and distribution centre. Its central location brings us closer to customers across Western Canada, helping us improve freshness, shorten delivery routes and build a more resilient food supply chain. Supported by strategic provincial and federal programs, this 50,000-square-foot site will strengthen our relationships with Canadian farmers and suppliers, support Alberta’s growing agribusiness sector and create up to 400 new jobs in Calgary."

Kevin Marban, General Manager and Vice President, Factor Canada

Construction on the facility, which will help the company meet growing demand for meal kit and ready-to-eat food delivery, began in July 2025 and was completed this spring. The project is expected to create 400 permanent and 251 temporary jobs.

Alberta’s strong investment environment, built on competitive taxes, streamlined regulations and targeted incentives, is attracting major projects and gives companies like GDE the confidence to grow and invest in the province.

Sustainable Canadian Agricultural Partnership

Sustainable CAP is a five-year (April 1, 2023, to March 31, 2028), $3.5-billion investment by federal, provincial and territorial governments to strengthen the competitiveness, innovation and resiliency of Canada’s agriculture, agri-food and agri-based products sector. This includes $1 billion in federal programs and activities and a $2.5-billion commitment that is cost-shared 60 per cent federally and 40 per cent provincially/territorially for programs that are designed and delivered by provinces and territories.

Quick facts

  • On Feb. 7, 2023, government announced the introduction of the Agri-Processing Investment Tax Credit through Budget 2023. 
    • As of March 31, 2026, 15 applications have been approved for projects worth $1.66 billion in new investment in Alberta’s agri-processing sector.
  • HelloFresh Group was founded in 2011 in Berlin, Germany and operates on a data-based, direct-to-consumer model.
    • In Alberta, GDE has a facility in Nisku and produces meal kits, ready-to-eat meals and premium pet food under brands including Factor Meals, HelloFresh, EveryPlate, Chefs Plate and The Pets Table.

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