Since the start of the COVID-19 pandemic, the Alberta government has spent approximately $15.4 million on COVID-related advertising.
This includes six phases of a comprehensive campaign designed to inform Albertans of the latest information about public health measures throughout the pandemic.
It also includes specific sub-campaigns to promote mental health resources, supports for seniors, regional ads aimed at specific communities, promotion of COVID-testing resources, promotion of Alberta’s contact tracing app, the COVID Loves campaign aimed specifically at Albertans aged 40 years and younger, promotion of isolation supports, supporting local businesses, and the vaccine campaign.
These campaigns have made extensive use of online display, social media, television, radio, billboards, and other print collateral.
The campaigns have exceeded the scope and reach of any previous Alberta government advertising campaigns.