This release was issued under a previous government.
The free app for Apple and Android is an easy-to-use tool that will link users to up-to-date information about market locations, times and dates.
“Alberta’s agriculture and food processing industry thrives on using innovative technology to increase efficiency and find new ways to do business. With an increasing cultural shift towards fresh, local foods, this app will help connect Albertans with producers.”
“Farmers’ Markets provide a tremendous opportunity for our agriculture community to showcase the hard work they do to ensure safe and delicious food gets delivered from the farm gate to the dinner plate every day, and to help Albertans see why agriculture is so important to our provincial economy. I anticipate that the new phone app will be very well received by our customers and vendors.”
The mobile application will greatly improve the quality, timeliness and consistency of information for market-goers. The app puts farmers’ market information in the palm of your hand wherever you are in the province. This interactive app will provide a single source for the most current information on approved farmers’ markets in Alberta.
Farmers’ markets are the number one agri-tourism attraction in Alberta, providing a great shopping experience where consumers can ‘savour time’ rather than ‘save time’. They are a chance to shop in a relaxed, fun atmosphere while accessing quality foods and products.
“Alberta’s agriculture industry is an important part of rural tourism within the province. The Conference Board of Canada estimates the economic footprint of rural Alberta to be $77.4 billion annually. Farmers’ markets across Alberta are contributing to this success by helping to showcase local foods that highlight our many culinary and ag-tourism opportunities.”