COVID-19 Updates: Taking steps to return to normal.
- Public health restrictions: Alberta entered Step 2 on March 1.
- Book your vaccine: Albertans 5+ can get it now. Get third dose when eligible.
COVID-19 Updates: Taking steps to return to normal.
Learn the basics to achieving a consistent web writing style through plain language, voice and tone.
Good web writing style starts with these principles:
Write all web content in plain language. Writing in plain language achieves clarity and has shown to be more trustworthy with online audiences.
Plain language writing tips:
To understand the difference between voice and tone, think of them in the following ways:
To achieve a consistent and authoritative voice, write to be:
Use first and second pronouns (I, we, us and you) to be more conversational.
Tone changes depending on the topic of content.
You may use a more cheerful tone when describing a fun event for families. However, if writing about a Remembrance Day ceremony, the tone is more serious and somber.
General guidelines for government content begins with the following tones:
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