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Visitor Friendly Alberta

The Visitor Friendly Program provides a toolkit to assess your community’s strengths and weaknesses, with the goal of creating favourable and long-lasting impressions of your area for visitors.

The program identifies ways to enhance:

  • overall ambience and visual appeal
  • wayfinding and signage
  • quality of services and professionalism
  • public services and visitor amenities
  • visitor information

How does it work

You have two options to take part in Visitor Friendly Alberta:

Is there funding available

Communities interested in working with a third-party consultant may be eligible for funding via the Tourism Growth Innovation Fund, through which they may receive funding for up to 75% of the total project cost.


Contact the Destination Development Unit:

Hours: 8:15 am to 4:30 pm (open Monday to Friday, closed statutory holidays)
Email: [email protected]

6th Floor, Commerce Place
10155 102 Street
Edmonton, Alberta  T5J 4L6