A 10-Year Tourism Strategy is being developed in partnership with Travel Alberta to diversify and grow Alberta’s tourism industry and its product offerings, expand visitor destinations and boost year-round visits across the province. The goal is to grow tourism spending in Alberta to $20 billion by 2030.

“Our government is listening to tourism stakeholders to explore how we can work together to grow Alberta’s tourism sector. This valuable industry is a cornerstone of our economy and creates jobs and economic growth across the province. I encourage all tourism operators and companies to share their ideas as we build this transformational strategy.”

Tanya Fir, Minister of Economic Development, Trade and Tourism

Targeted stakeholder sessions will also be held in Edmonton and Calgary. Tourism stakeholders can provide feedback through the online survey at https://industry.travelalberta.com. The deadline to complete the survey is Jan. 17.


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