This release was issued under a previous government.

The minister will be the featured guest at a VIP networking event to promote Alberta’s innovative interactive digital media and high-tech sectors to international industry leaders at the South by Southwest Conference (SXSW), March 9-12. With more than 70,000 international attendees, it is one of the largest innovation conferences in North America.

In addition, in a variety of one-on-one meetings, Minister Bilous will meet with potential investors and businesses looking to expand into the province.

“Alberta’s digital media and technology innovators are making our province proud – attracting international attention and investment. Whether it’s important expansions in Alberta from companies like RocketSpace and Google or the incredible success of homegrown businesses like Bioware, together we are creating new jobs and a more diversified economy for the future.”

Deron Bilous, Minister of Economic Development and Trade

SXSW is a premier destination for industry leaders, government officials and innovators to market new technologies, collaborate on innovation and network.

The cost of the mission for the minister, one political staff member and one government official is $17,700. The CEO of Alberta Innovates, Laura Kilcrease, who has long been involved in the conference in her previous roles in Austin, will also participate on the mission.

Itinerary for Minister Deron Bilous*

Friday, March 9
  • Travel to Austin, Texas
  • Meet with stakeholders at networking event

Saturday, March 10
  • Meetings with businesses and potential investors
  • Attend sessions on innovation, technology and e-commerce
  • Network with stakeholders at VIP Reception

Sunday, March 11
  • Meetings with businesses and potential investors
  • Attend sessions on innovation, technology and e-commerce

Monday, March 12
  • Travel to Edmonton

*Subject to change.