Alberta Agriculture and Forestry (AF) collaborated with Canada Beef and the Canadian Trade Commissioner Service in the Philippines to host a delegation from the Association of Purchasing Managers of Hotels and Restaurants of the Philippines (APMHRP) from June 24 to 29, 2019. The delegation consisted of both their key executive members from major hotels, resorts and a food service company as well as their designated food importer.
The delegation visited a cow-calf operation, beef feedlot and beef retail operations. The group met with and toured a major beef processing plant, and met with a number of other Alberta food and beverage processors and exporters interested in exporting to the Philippines. A full day training in Canadian Beef Butchery and Culinary Innovation at the Canadian Beef Centre of Excellence rounded out the five-day program.
“As a direct result of this initiative, new orders for Canadian beef products and other Alberta food products are currently being negotiated,” says Albert Eringfeld, manager with the International Relations and Marketing Section of AF.
“With a large and growing population, the Philippines’ key economic growth drivers include an expanding middle class as well as fast growing retail, food service and food processing industries.”
For more information about this mission, connect with Albert Eringfeld:
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