Robert Spencer, commercial horticulture specialist at the Alberta Ag-Info Centre, is asking fruit and vegetable producers to share direct market fruit and vegetable pricing information for Alberta.

“Having price information is valuable for people of all experience levels to use as a reference against your own pricing and to compare against when calculating your cost of production and setting your prices,” he says.

Spencer is looking for:

  • what Alberta producers charged for fruit and vegetable crops in 2019 – u-pick and pre-pick for farmers’ markets
  • price changes for the coming season
  • u-pick and pre-pick values, broken out for on-farm sales and farmers’ market prices for a range of fruit and vegetable crops

Spencer will publish a per pound value or a per unit value depending on the crop and the number of data points he receives.

Take the AB Direct Market Fruit/Veg Price Survey.


To connect with Robert Spencer about this survey, contact the Alberta Ag-Info Centre:

Hours: 8 am to 5 pm (open Monday to Friday, closed statutory holidays)
Toll free: 310-FARM (3276) before the phone number (in Alberta)

For media inquiries about this article, call Alberta Agriculture and Forestry’s media line:

Phone: 780-422-1005