Alberta Agriculture and Forestry is organizing this free and educational webinar on April 15, 2020, from 10 to 11 am MT.

Alcohol sales continue to rise in European supermarkets as retailers build on premiumization. Premiumization is the most significant trend influencing the European alcoholic drinks market, which has led to an explosion in the number of craft producers and brands in almost every category. European consumers show a willingness to pay a premium for alcohol products that offer an authentic experience.

This webinar will provide a dynamic overview of opportunities in Europe, mainly focusing on distribution channels in Germany.

Topics include:

  • Comprehensive Economic and Trade Agreement (CETA) refresher
  • supermarket landscape and distribution channels
  • major players, trends and competitive analysis
  • tariffs, value added tax, pricing and customs procedures

Francois Kranenpohl with the KEXO GROUP, an international alliance of consultants and professional entrepreneurs, is the webinar presenter.

Register for Route to market for alcohol beverage products.


For more information about this webinar, connect with Shelly Nguyen, trade and relations officer with AF:

Hours: 8:15 am to 4:30 pm (open Monday to Friday, closed statutory holidays)
Phone: 780-903-3189

For media inquiries about this article, call Alberta Agriculture and Forestry’s media line:
Phone: 780-422-1005