The mission, led by Alberta Agriculture and Forestry (AF), also included market overview and briefings, retail store tours, company outreach and networking events in both countries. Alberta participants made new sales, met established agents and distributors and developed relationships with new and existing buyers, conducting market research and networking with other participating Canadian companies.
“The five Alberta exhibitor program participants reported making 96 new sales leads, $3.4 million in estimated future sales, and they plan to develop or adapt nine new products as a direct result of their participation in this trade mission,” says Albert Eringfeld, manager with the International Relations and Marketing Section of AF.
“With the Comprehensive and Progressive Agreement for Trans Pacific Partnership coming into force between Canada and Vietnam on January 14, 2019, Canadian food and beverage exporters will achieve improved competitiveness through an immediate reduction on import tariffs on a range of food and beverage products and improved long-term market access conditions in Vietnam. With a large population, the Philippines’ key economic growth drivers include an expanding middle class as well as fast growing retail, food service and food processing industries,” Eringfeld adds.
This mission was a collaborative effort with the Canadian Trade Commissioner Service in Vietnam and the Philippines, the Government of British Columbia, the Canadian Food Exporters Association and Canada Pork International.
For more information on this initiative, contact Albert Eringfeld: