Consumer protection enforcement and investigations

The Consumer Investigations Unit investigates breaches of Alberta’s consumer protection legislation and takes enforcement action.

Services and information

A director’s order is a tool that requires a person to come into compliance with the legislation.

An undertaking is an agreement with a person who breached the Consumer Protection Act or Regulations and then stopped the practice.

Administrative penalties are a monetary sanction assessed by the Director of Fair Trading.


The Consumer Investigations Unit (CIU) investigates breaches of consumer protection legislation. The main focus of the investigation is to make sure Alberta’s consumer protection laws are being followed. At the end of the investigation, the investigator may recommend further action based on the facts of the case.


If an investigator determines that consumer protection violations need to be enforced, the CIU can:

  • issue a warning to the business or individual
  • under certain legislation, make recommendations for licensing actions, administrative penalties, undertakings and Director’s Orders

Consumer Alerts

Consumer alerts are communicated as part of Service Alberta’s efforts to protect consumers from unscrupulous business activities. The intent of these messages is to help consumers make informed decisions and encourage research prior to making large purchases or signing contracts as there are many reputable businesses across the province, offering quality and legally compliant services.


Connect with the Consumer Contact Centre:

Hours: 8:15 am to 4:30 pm (open Monday to Friday, closed statutory holidays)
Toll free: 1-877-427-4088
Consumer Investigations Email:
Northern Alberta (north of Red Deer):
Southern Alberta (Red Deer and south):