In the past year, TAP has rapidly gained momentum across Canada with a reputation for providing companies with actionable tools that lead to real results.
TAP companies work alongside Canada’s top export advisors, resources and contacts to build and implement a comprehensive export plan. During four in-person workshops, TAP participants receive:
- Customized face-to-face coaching and advice.
- Support in navigating the complex global trade ecosystem.
- Access to a network of experts and thought leaders.
- Familiarization with international best practices.
- Support in developing an actionable export plan.
Calgary Economic Development hosts four cohorts each year for participants from across Southern Alberta. It has successfully run five cohorts to date, graduating 74 companies. After participating in TAP, 12 companies have created 25 full-time positions, and six companies have expanded into new markets including the U.S., Latin America and the Middle East.
Graduates are seeing results and finding value in the program. “Attending TAP has fast tracked Tansley Associates’ export plan. The program was exhilarating and incredibly insightful,” says Mark Tansley, president of Tansley Associates Environmental Services.
World Trade Centre Edmonton, Edmonton Economic Development and the Edmonton Chamber of Commerce sponsor TAP Edmonton’s four cohorts a year. Edmonton TAP companies have expanded to markets including the U.S., Japan, Indonesia and Mexico. To date, those economic impacts have reached more than $33 million.
Pura Botanicals is one company that benefited by the mentoring portion of the program. “The value that Pura Botanicals has received from TAP is not only being able to plan how we are going to export, but also having a panel of experts there to guide and coach us,” says Lane Edwards, founder and CEO of Pura Botanicals.
“Alberta Agriculture and Forestry’s (AF) International Relations and Marketing (IRM) Section complements the TAP by meeting with agri-food graduates to assess their needs as they travel across the export continuum,” says Evan Buie, international initiatives officer with AF.
“This often involves providing market intelligence and matchmaking with our trade and relations officers,” he adds. “IRM continues to work with TAP organizers to ensure companies are aware of the programs and services we offer to further support market diversification.”
World Trade Centre Toronto and Toronto Region Board of Trade created TAP. National sponsors include RBC and Export Development Canada and are involved with TAP across Canada. TAP will be expanding to other cities throughout Alberta.
For more information about exporting, contact Evan Buie: