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See event listings and more articles in this edition of Agri-News: January 16, 2023 issue
“Communication is key for any business, whether it’s dealing with a crisis or building relationships with supply chain partners,” says Margurite Thiessen, business development officer with the Alberta government.
“We are pleased to have Ted Flitton with Base Reputation Management deliver this 2-part webinar series. Ted brings a wealth of knowledge providing companies with public relations learning and experiences to help them grow and manage issues and crisis in the food-processing sector. Currently Ted is teaching several public relations courses in promotion and protection at Mount Royal University.”
The first webinar, Tips for Staying on the Right Side of Social Media and Creating Ambassadors, will focus on preparing food and beverage companies to navigate the changing, and often volatile, landscape of social media and crises.
This practical webinar, scheduled for February 22, will provide information on the current marketing environment and demonstrate how companies can prepare for reputational issues and problems, and create an issues response plan, including content to respond to customer inquiries, social media comments and respond to these common marketing issues.
“Ted will provide ideas for creating social posts, emergency messages or on websites and other digital assets in anticipation of these issues.”
The second webinar, Communication: The Crucial but Often Missing Ingredient in a Successful Relationship with Partners along the Supply Chain, will demonstrate how food and beverage companies can communicate to build relationships with not only employees, but also supply chain partners to persuade, demonstrate key information about their company and adapt information on websites and social media. This webinar is taking place on March 8.
“These webinars are geared to companies involved in the food sector working on building their brand and building trust around key issues such as food safety, quality and sustainability,” says Thiessen. “A small workbook will be provided to participants to further develop their plans for communicating with partners and digitally with strategies, ideas and potential responses.”
Connect with Margurite Thiessen for more information.
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