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Prentice Government cancels licence plate redesign

Premier Jim Prentice today announced that the Government of Alberta is cancelling any further work on new licence plate designs for motor vehicles in Alberta. 

Premier Prentice with Alberta's licence plate

No design or slogan changes

“Albertans want us to deal with priorities they have identified in health care, education, infrastructure and seniors. Changing the design of Alberta’s licence plates is not one of them. We are going to invest our time, effort and resources on the clearly identified priorities of Albertans.”

 Jim Prentice, Premier

The cost of producing and rolling out new licence plates for the 4.8 million vehicles in the province would have been $15 million, which is better used elsewhere.  

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